Marketing in Nursing

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Ask a group of nurses how much marketing they are doing for their assosication and the riposte will probably be a resounding zero! I posed this inquire to a nurse who worked in an operating room one time and was swiftly told that she was a nurse, she wasn't supposed to sell population anything.

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How is Marketing in Nursing

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Unfortunately, this is the mental of many nurses today. Marketing is seen as something that is done by population in other department who deal with newspaper ads and billboards. The time has come to tell all nurses that they are complicated in multi-level marketing (not the usual Mlm) up to their eyeballs. They have been marketing for a long time without even knowing it. Regrettably they have been doing the one thing that is worse than not marketing - bad marketing.

Let's address the multi-level marketing issue to begin with. Nurses market on a minimum of three levels at all times.

The profession of nursing Health promotion The assosication that they work for (or are on staff)

Profession

As a nurse anesthetist, I have been asked many times about my job. What do you do, how hard is it, what type of training did you take and so on. Patients and house members alike whether know of a nurse who has mentioned an interest in the field of nurse anesthesia or they may have an interest in going into nursing and are seeing out the many opportunities that are available. I try to give some good general information and write down a reference (such as the Website for the American association of Nurse Anesthetist) for them to find out more. As a professional, it is part of my job to portray my profession (nursing and nurse anesthesia) in a certain light. Sometimes that portrayal can naturally be complete with a smile, genuine interest in the patient and some kind words while I am talking to them before surgery.

Many articles have been written on the shortage of nurses. Shouldn't we all be doing the uncomplicated things we can to expose more population to a profession that allows you to touch so many lives in a certain manner? The alternative so often heard is something like "go to nursing school if you want to stand up for long hours, get yelled at and not get lunch on time." With comments like this, that nurse will have many more days of standing, being yelled at and no lunch.

Health

Too many nurses seem to be stuck in the medicine of disease cycle. Hospital based nurses seem to be especially prone to this type of thought. Take care of the determination that they came in with and leave the rest for someone else. How can we promote condition for these patients? naturally put, look at the nursing process, apply it and use some good marketing skills. After all, many population need to be sold on good health. The advantages of good condition are many and can be obtained in a uncostly whole of time but here is where the marketing comes in.

We need to be able to talk of the advantages and make it intelligent to the patient. The diabetic who is overweight and taking oral medication is a good example. Talk about the need for that patient to take time for them (self importance) and do some uncomplicated exercises (walking). They will look best and feel better. They will probably have best control over their diabetes. Indeed, with weight loss they might even be able to slow the progression of the diabetes, its care (insulin shots) and its results (vision loss, poor healing). Now ask them which one they would like to do, walk three days a week now or worry about taking insulin later. Present the choices and then result up with material or references (support groups, web sites) they can passage to keep improving. Our accountability is not just to get population out of the hospital; we need to do what we can to keep them out of the hospital (i.e. Healthy).

Organization

One of my popular things to teach nurses is that all we do has a consequence. It may be good or it may be bad but all does have a consequence. The patient or house who was treated rudely by a nurse may form their concept of the entire assosication based on a particular encounter. Somewhat harsh of them to do that but it is what it is. market research shows that probably 90% of those population with a bad encounter will not complain to whatever in the organization. What they will do is much more damaging and longer lasting. After they leave you, they will tell their friends, co-workers and house how bad they were treated. And they won't tell the story once or twice either. Every time some mentions that organization, that someone will retell the story of how they felt from that encounter.

Word of mouth advertising is the most grand type of advertising there is. population may listen to a celebrity and give some weight to what they are saying. Billboards look nice but most population won't base their decision on where to receive healthcare from those. The most trusted source of information is a close friend or a house member. Their concept carries a lot of weight. The bad thing about word of mouth advertising is that population will be much more likely to share a negative concept then they will a certain opinion. It normally works out that a bad concept will be shared with 10 population while a good concept will be shared with 3 people.

So what is the consequence of a negative opinion? They are out the door and we don't have to worry about them, right? Wrong! Remember my words on "action - consequence." Bad opinions translate into a bad prestige in the community, population seeking their healthcare elsewhere, decreased income and a host of other items. population who have had a poor feel will be more likely to seek out more negative things (did they overcharge me). While we may not be able to please 100% of the population in the end, shouldn't we put forth the effort? After all, only 68% of population surveyed would right on propose their hospital to others.

So What!

Nurses need to increase their awareness of their marketing possible on all levels. Healthcare organizations also need to become more aware of the marketing (good or bad) that is happening with each patient/family encounter. Nurses have necessary power. For as Obi Wan said in Star Wars, "use your power for good; not evil."

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